Framework for a Regenerative Revolution

Our thinking in developing VIVRE started with a business model canvas for the purpose of sustaining the world, together with a marketing strategy to galvanise sustained, collective action to reduce emissions and bridge the transition to a future based on shared values and shared purpose.

The key imperatives of the strategic plan centred on the following:

• FUTURE FOCUSSED - influence the global narrative to keep sustainability and social impact high on the world’s agenda

• INCLUSIVE ENGAGEMENT - reach and engage a B2B2C mass market and where we can’t reach, impact through the provision of resources and financial inclusion

• SUSTAINABLE COMMERCE - advance the supply and demand for sustainable commerce and drive the growth of conscious consumers and sustainable brands

• IMPACT CAPITAL - mobilise capital to incentivise behaviour change, seed and scale sustainable innovation and build community resilience and capacity

• DATA INSIGHTS - continually measure impact against the United Nations Sustainable Development Goals and Paris Climate Agreement.

The outcome is a future-focussed, regenerative, whole-systems framework that delivers a global action plan and local implementation strategy to empower people and business with the resources and incentives to impact change through their marketplace choices.

Future Forward

Cosmic Challenge

Integral Key

VIVRE Marketplace

Economic Model

Rocket Fuel